North South Management
Name: Andrew Armstrong

Title: National Accounts & Sales Lead

Experience: +30 Years

Email: andrew@northsouthmgmt.com

Phone: 416-702-5544

LinkedIn: ca.linkedin.com/in/andrewarmstrong14

Andrew holds a BCom from the Degroote School of Business with over 30+ years of experience in CPG, QSR and Franchising. He has held Senior VP roles in both Sales and Marketing with such industry leading organizations as Unilever, Yum Brands, Con Agra and Maple Leaf Foods.  Andrew has a proven track record in revitalizing stagnant brands and businesses. In his last corporate role at Maple Leaf Foods, he led the development of the new “Naturals” line of products.  An accomplished fact based, bottom line focused sales and marketing leader, he thrives in these fast paced, high pressure working environments. 



I started working with North South Management on building the Whisps Cheese Crisps business in Canada in the spring of 2019. After an extensive search of Canadian brokers/distributors North South was selected to lead the launch of the Whisps brand in Canada. Whisps has high expectations from our broker partners throughout North America and the team at North South exceeded those expectations. They worked diligently for 8 months before the first shipment and secured Whisps first listing in Canada at a leading National Grocery chain. From the outset of our partnership North South has been incredibly responsive and thorough in following up on every lead. This drive to win has led to the broad distribution of Whisps throughout Canada. Not only did North South launch Whisps in Canada, their insight helped Whisps quickly become the leading brand in terms of ACV and share position delivering an enviable growth rate in the emerging Cheese Crisps segment. They took care of everything and I would not hesitate in recommending North South to any brand/company wishing to launch into the Canadian market.

John Hall - Senior VP Sales

Dismiss ad

This will close in 0 seconds


I met Charles and Andrew at a trade show when their agency was in development and I was their first client. My company was just starting its journey in dealing with national chains. Through North South, we had introductions to virtually every buyer at all the major Canadian retailers. They were much more than simply our sales representatives, they got involved with and understood our business, all its challenges and advantages, and we worked together as a team. I loved how they were always available and responsive. They also assisted us with launches of new products, fine tuning them and honing the presentations to the buyers involved. Great service, all-encompassing contact list, extremely hard working, and exceptionally nice guys. Best brokers I’ve ever worked with in my 36 years in business.

Michael Eskenazi - President

Dismiss ad

This will close in 0 seconds


In North South Management, we have found a trusted partner for the entirety of our important Canadian business. Their professional approach to market management coupled with spot on retail expertise meets our company's goals for in-country representation perfectly. We have been thoroughly pleased with the go-to-market and business growth planning / execution spearheaded in Canada by North South. They are acutely aware of both our retail partners' goals and Rush Direct's value offerings; uniting both as they expand our footprint across the country. We are successful in Canada in large part due to North South Management.

Fritz Goodnow - Chief Executive Officer

Dismiss ad

This will close in 0 seconds


Charles Perez and his team at North South Management have proudly and effectively represented our company Diamond Cosmetics for the last two (2) years. Charles has a complete and thorough understanding of the entire Canadian retail marketplace. The key customer relationships that Charles has built throughout his career in Canada has enabled him to significantly build both our Diamond Brand as well as Private Label business for us. I would strongly recommend Charles and his team to represent companies seeking new sales growth in Canada.

Paul Udell - Vice President – Retail Sales

Dismiss ad

This will close in 0 seconds


Carlsberg Canada started working with North South Management after an exhaustive search for the right broker/distributor partner. In preparation for the launch of Carlsberg's Alcohol Free brands the team worked collaboratively to develop a clear channel based strategy that leverages their experience and relationships to deliver a compelling retailer story around profitable sales growth. The team constantly brings retailer insights to our discussions so brand owners can make the right short term and long term decisions about place, pack, price and promotion. Effective Account Management is at the heart of their broker model. The NSM team consistently delivers on their commitments and is an active partner in solving challenges that arise in a rapidly changing retail environment. We are excited for a successful second year of our partnership!

Alistair Kidd - V.P. Marketing

Dismiss ad

This will close in 0 seconds